Will Maples

I’ve found that the key to a fulfilling life is finding and living by your core values—because they provide clarity, reduce confusion, and guide you toward opportunities that truly align with what matters most.

For me, honesty, integrity, and commitment guide everything I do in life, including my work as a financial advisor. Since earning my degree in Personal Finance from the University of Wisconsin–Madison, I’ve focused on creating personalized strategies to align with client’s unique needs, honing my passion for helping clients build a strong financial foundation and to help them achieve their long-term goals.

My experience lies in the areas of retirement planning, business planning, and wealth management. I also enjoy working with young investors as they begin their financial journey.

My approach starts with a relaxed conversation. I want you to get to know me—but more importantly, I want to get to know you! From there, we can decide together if the relationship is a good fit, discuss your goals and current financial situation, and ultimately settle on a plan that fits your circumstances and helps you move confidently toward your objectives.

When I’m not working with clients, you’ll often find me on the golf course, enjoying Door County’s many wonderful restaurants, or exploring the natural beauty of the area with my girlfriend, Nicki.