Lance Greco

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Vice President – Investments
Benjamin F. Edwards - Hiawatha, IA
1805 Boyson Rd
Hiawatha, IA 52233
Phone: 319-249-6110

On Purpose, With Purpose

I was blessed to be raised in a home where integrity was the most important value. It’s in my genes. Today my clients trust me with their hopes, dreams, and yes, their future. That may sound like a heavy burden, and it is, but I relish the task. A task where integrity is everything. And I work hard every day to continue to earn that trust.

Serving as a financial advisor since 1993, I am on a never-ending quest for the ways that I can add the greatest value in taking care of my clients. Yes, investments are a critical component in the services I provide, but it is the financial planning that drives the big decisions my clients make at critical points in their financial lifetimes as well as the smaller ones along the way. Do you have a plan? Will you retire on purpose or just hope you’ve done enough?

I understand that I am not, nor do I desire to be, all things to all people. I am here to help people retire on purpose, with purpose and provide a plan to do it.

Confidence Zone Chart

Here’s the Plan

It all starts by sitting down together and listening to you. Where do you want to be and when do you want to be there? Once I understand where you want to go, we begin an assessment to understand where you are now. Once we have done those two things, we are on the way to charting your course from here to there!

Our state-of-the-art software helps us address common fears and concerns such as health care costs, outliving your money and the best time to file for Social Security benefits. The confidence meter helps you gauge how likely you are to reach your goals and whether you are on track instead of focusing on stock market headlines.

There is no question that this process helps my clients put everything into focus and gives us a framework within which we can confidently make decisions. We can see the impact each different path has on their goals and financial longevity.

This process gives my clients peace of mind and confidence especially in difficult market conditions.


Investment Discipline

My clients benefit from many of my services: Investment planning and retirement planning might come easily to mind. But no service is more central to investing wisely than having a sound discipline established before you invest. For decades now, by applying the three-step process outlined in this document, my clients have been able to weather difficult markets because they have strategically prepared for them in advance.

Having an appropriate level of readily available, lower risk, short-term investments standing as a buffer between the investor and the fluctuations of their long-term investments is key. Armed with this knowledge, those who follow this process are more likely to maintain investment discipline in difficult markets, reduce the level of emotion in their investment process and reduce potential harm to their portfolios. Please take a look by clicking on the link above.