Joe Cantalin, CFP®

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Senior Vice President and Branch Manager, Practice Management Manager
Benjamin F. Edwards - St Louis, MO
1 N Brentwood Blvd
Ste 510
St Louis, MO 63105
Phone: 314-854-9900
Toll Free Phone: 877-671-4777


Serving as the Practice Management Manager for Benjamin F. Edwards as well as the Branch Manager and a Financial Advisor in our Clayton, Mo. branch office, allows me to put my experience to work to help our advisors and their teams improve their productivity and help my clients improve their financial outcomes.

Trust. Integrity. Mutual respect. These are the operating principles I rely on when I coach advisors or when I work to develop an investment approach that is designed to meet my clients’ financial goals and objectives. 


Before joining Benjamin F. Edwards, I led a team at Wells Fargo Advisors dedicated to working with financial advisors to increase the profitability of their practices, successfully establish teams with other FAs as well as transition through succession plans.

Previously, at AG Edwards, I led our New FA Training program at a time when the firm trained 1,000+ new FAs annually and had the highest-first year production in firm history.

I have been in the financial services industry since 1982 and have personal experience across multiple firms and varying market conditions. This experience has only increased my enthusiasm for the current work I do with advisors and clients.

Outside of the office, I enjoy spending time with my family here in St. Louis or visiting them in Nashville or Dallas. My siblings and I are lucky enough to share a family “farm” in Lonedell, Mo.  On weekends there is always something to do, either taking care of the property and horses or having fun fishing, riding ATVs or puttering around on the golf cart.

WHAT IS A CFP®? A CERTIFIED FINANCIAL PLANNER, or CFP®, certification means a financial advisor has successfully completed a rigorous training program followed by a comprehensive 6-hour exam administered in accordance with the CERTIFIED FINANCIAL PLANNER Board of Standards. Professionals who are awarded this accreditation demonstrate skill in analyzing situations and developing personalized long-term financial strategies. CERTIFIED FINANCIAL PLANNER Board of Standards Inc. owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER in the U.S.